Blue September is about research. It’s about awareness. But most of all, it’s about protecting the people we love. Prostate cancer claims the lives of 27,000 men each year: our fathers, grandfathers, brothers, and sons. Still, there is reason to be hopeful. Unlike many variants of the disease, prostate cancer is manageable, preventable, and treatable. All this month, Blue September is leading the fight against prostate cancer by raising funds for the Prostate Cancer Research Institute (PCRI) and by promoting awareness nationwide. If we can change attitudes and beliefs toward the disease, then we can save lives.

If you want to help, why not get involved? Not only can you volunteer and donate, but if you live in the greater California area, you can lend a hand simply by enjoying some first-rate football! The Oakland Raiders have teamed up with Blue September, with proceeds from their season opener against the St. Louis Rams going directly to the cause. You can participate by buying specially marked tickets here using the Special Code PCRI10 to redeem your tickets. Helping has never been as easy, or as much fun!

Through the Oakland Raiders benefit and other fundraisers, Blue September hopes to earn money for life-saving research and the best defense of all: a better informed public. Prevention is our most powerful weapon, and maintaining a healthy, active lifestyle is the first step. Remember to encourage your friends loved ones to get checked, as early detection is an essential step that can, and does, save lives.

Remember: knowledge is contagious. If you tell a friend, and they tell a friend, Blue September’s message of health and insight will catch. Preventative measures are effective, but only if men are informed and willing to make the lifestyle changes that keep them healthy. Show your support by getting blue, and face up to prostate cancer. Together we can beat this.